Nokia’s Mission Statement

NokiaNokias Interim Report (2013) showed a decline in the first quarter for group lolly gross sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokias mission asseveration places a strong emphasis on shargonholder value and affectionate conjure up to increase the social clubs stronghold within its diligence.Shareholder ValueIn order to gage the companys performance in these two areas, there are a couple of item indicators that Nokia is looking for. Shareholder value is increased by the success of the business. Nokia gives tetrad areas that depart become the primary focus of each of the business areas and gauge its success. These areas are (1) leading(p) and winning in mobile devices, (2) outgrowth consumer internet services, (3) accelerating adoption of business solutions and (4) leveraging scale and transforming solutions in root (Grant, 2010, p. 24). This focus in these business areas allows for Nokia to increase s hareholder value through a strong business strategy.Nokia also wants to strengthen their strategic capabilities in the areas of (1) consumer understanding, (2) mail recognition, (3) technology and architecture and (4) channels and supply chain (Grant, 2010). This will also admirer to increase shareholder value by allowing for a competitive value when dealing with the above business areas.Social ResponsibilityNokia also wants to focus on their social responsibility as a mediator between the unconnected and connected. They envision a world where everyone is connected and allow everyone to feel close to what matters to them. I call up that they female genitals gauge this through the same manner they gauge shareholder value. Essentially, Nokias business strategy will fulfill theirsocial responsibility of connecting tribe. Leading the industry in mobile devices, Internet services, business solutions and solution infrastructure will all help connect people throughout the world.Missi onWith the new Nokia Lumia reaching flake four on the list of largest smartphone brands in the USA, one can order that Nokias mission is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the company as a whole is non doing so intumesce. With all their sales dropping, the only thing that is increasing is the sale of their Nokia Lumia. Even at the number four spot, Nokia only holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would say they are non doing a very ripe(p) job at fulfilling their mission statement. If Apple had the same mission statement, leading the sales of smartphones in the US at a whopping 33.7%, the statement would be more accurate in saying that they plan to connect people around the world and lead the industry.RecommendationIn order to improve the mission statement, I believe that Nokia should add more tangible short goals to boost mo rale. Short-term wins not only boost morale, but also provide more attainable objectives to fill shareholders. Therefore, instead of stating that Nokia plans to, Lead and win in mobile devices, they can state that Nokia will, increase the smartphone market value partnering with Android AND Microsoft to expand Nokias global reach. Providing short-term wins that are not as broad as Nokias electric current mission statement will help also strengthen the companys brand and make them a stronger company as a whole. Overall, Nokia is doing well within the smartphone realm, and losing in everything else. It is either time that they specialize in a specific industry (smartphones), or take the market by storm with something that has not been offered before. Only the future will tell, and the mission statement is what will reflect these plans.Nokias Mission StatementNokiaNokias Interim Report (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokias mission statement places a strong emphasis on shareholder value and social responsibility to increase the companys stronghold within its industry.Shareholder ValueIn order to gauge the companys performance in these two areas, there are a couple of specific indicators that Nokia is looking for. Shareholder value is increased through the success of the business. Nokia gives four areas that will become the primary focus of each of the business areas and gauge its success. These areas are (1) leading and winning in mobile devices, (2) growing consumer internet services, (3) accelerating adoption of business solutions and (4) leveraging scale and transforming solutions in infrastructure (Grant, 2010, p. 24). This focus in these business areas allows for Nokia to increase shareholder value through a strong business strategy.Nokia also wants to strengthen their strategic capabilities in the areas of (1) consumer understandi ng, (2) brand recognition, (3) technology and architecture and (4) channels and supply chain (Grant, 2010). This will also help to increase shareholder value by allowing for a competitive advantage when dealing with the above business areas.Social ResponsibilityNokia also wants to focus on their social responsibility as a mediator between the unconnected and connected. They envision a world where everyone is connected and allow everyone to feel close to what matters to them. I believe that they can gauge this through the same manner they gauge shareholder value. Essentially, Nokias business strategy will fulfill theirsocial responsibility of connecting people. Leading the industry in mobile devices, Internet services, business solutions and solution infrastructure will all help connect people throughout the world.MissionWith the new Nokia Lumia reaching number four on the list of largest smartphone brands in the USA, one can say that Nokias mission is working on increasing the conne ctivity amongst people through their smartphones (Shah, 2013). However, the company as a whole is not doing so well. With all their sales dropping, the only thing that is increasing is the sale of their Nokia Lumia. Even at the number four spot, Nokia only holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would say they are not doing a very good job at fulfilling their mission statement. If Apple had the same mission statement, leading the sales of smartphones in the US at a whopping 33.7%, the statement would be more accurate in saying that they plan to connect people around the world and lead the industry.RecommendationIn order to improve the mission statement, I believe that Nokia should add more tangible short-term goals to boost morale. Short-term wins not only boost morale, but also provide more attainable objectives to satisfy shareholders. Therefore, instead of stating that Nokia plans to, Lead and win in mobile devices, they can state that Nokia will, increase the smartphone market value partnering with Android AND Microsoft to expand Nokias global reach.Providing short-term wins that are not as broad as Nokias current mission statement will help also strengthen the companys brand and make them a stronger company as a whole. Overall, Nokia is doing well within the smartphone realm, and losing in everything else. It is either time that they specialize in a specific industry (smartphones), or take the market by storm with something that has not been offered before. Only the future will tell, and the mission statement is what will reflect these plans.