At Kearney Luxury Report Essay Example for Free

At Kearney Luxury Report EssayOctober 2010 bond of Indian constancy The Mantosh Sondhi Centre 23, Institutional Area Lodi Road New Delhi 110003 India Tel + 91 11 24629994-7 Fax + 91 11 24626149 Contact Amita Sarkar, Senior music director (amita. emailprotected in) Jaya Gupta, Deputy Director (jaya. emailprotected in) A. T. Kearney Limited 1st Floor, Future Capital House Peninsula integrated Park Ganpatrao Kadam Marg Lower P atomic number 18l (W) Mumbai 400 013. India Tel+91-22 4097 0700 Fax+91-22 4097 0725 Contact Neelesh Hundekari, Principal (neelesh. emailprotected)Hemant Kalbag, Vice-President (hemant. emailprotected com) Pameela Pattabiraman, Manager (pameela. emailprotected com) Subhendu Roy, Manager (subhendu. emailprotected com) This authorship has been jointly produced by Confederation of Indian fabrication and A. T. Kearney Limited, the contents of which are meant only for knowledge purpose of the reader. Readers are advised to conduct their own probe and analysi s of any information contained in this report, and non rely on the information contained in this report for any purpose.Neither Confederation of Indian Industry, nor A. T. Kearney fetch any representation regarding the accuracy or completeness of such information and expressly disclaim any or all liabilities based on such information or any omission thitherof. No part of this report may be reproduced or distributed without the prior written consent of Confederation of Indian Industry and A. T. Kearney Limited. Copyright CONFEDERATION OF INDIAN INDUSTRY. 2010, and A. T. KEARNEY, INC. 2010 iv FOREWORD The Luxury attention in India is no longer a tonic comer.Like many otherwise industries in India, it is of great interest to both international and Indian players. International prints see India as an emerging lavishness market which could become a satisfying part of their portfolio tomorrow. Indian companies also see the reaping at the top end of the market as an opportunity to introduce premium offerings. This enthusiasm was reflected in the first social movements of several iconic international brands in the last 5-7 years. Indian companies have also seen the opportunity and a handful of players are now very active in the space.Apart from extravagance products such as watches, apparel, accessories, large Indian five star hotel strands, fine dining and spas, apart from luxurious houses, the in style(p) luxury cars and yachts have expanded the definition of luxury. The Confederation of Indian Industry (CII) and A. T. Kearney have been active players in the luxury space. CII through its National Committee on Retail has played an active role in trying to create an intentness forum for players in the luxury effort. CII brought the industry together to help mould the industry and create a forum for dealing with issues of common interest.A. T. Kearney, apart from serving clients in the luxury industry has also contributed to providing a robust circumst ance base and perspectives on realizing the authority of the industry through their first study in 2007 (The Economic Times A. T. Kearney India Luxury Review 2007). Just when the industry was present signs of coming of age in 2007, from the third quarter of 2008, the global recession dampened the hopes of the industry. The industry suffered internationally, and that acted as a brake on the emotional euphoria for a good 9-12months in India as well.Several players used that time to consolidate their position, right sizing their business, restructure real terra firma deals and become fitter. A a a couple of(prenominal)(prenominal) others suffered. Now with positive signs in the Indian economy, optimism about the industry is on the rise, as demonstrated by heightened market activity and consumer spending. However, cay issues such as a relatively new market, duties, access to quality real estate etc continue to pose a challenge to exp binglential profitable growth. A hardly a(pre nominal) key questions keep bothering CEOs in the sector How to make the luxury business a successful proposition in India?How big is the market really? When go away the market be fully ripe? What operating models work and do they need to be customized for India? Given this backdrop, CII and A. T. Kearney decided to team up and take hackneyed of the industry and address key questions that current players, potential entrants and other stakeholders have about the industry. Our desire was to study and understand the major changes in the industry in the last 3-4 years and the implications of these for the future of the industry.. With this end in mind, over the last three months, we conducted an exhaustive and comprehensive research of the industry.The A. T. Kearney team collated and analysed large amounts of data, interviewed several industry leaders and luxury consumers to develop all round insights on the industry. The report establishes the growth trajectory for the industry over the last three years, takes stock of the opportunities and the potential as well as the continuing challenges that it faces and estimates the likely potential over the next 5 years and recommends actions for industry players to undertake.We believe that this report pull up stakes coiffure as an important step in the industrys v journey of growth. It clearly confirms that the hope in the potential of the Indian luxury industry is non misplaced, that there is still a huge latent demand in the market and that India will be an important market and player on the global luxury platform. maculation the hope in the potential remains undaunted even after the recession, infrastructural and regulatory issues continue to impede the development. Like in all other sectors, though we are confident that the Indian industry will discover a uniquely Indian way of converting them into opportunities.We are grateful to all the industry leaders and consumers who spent time with us in sharing their pe rspectives and validating our hypotheses. We hope this study will act as a milestone in the evolution of the Indian luxury industry and will take the collective understanding of the industry a few steps forward. Confederation of Indian Industry A. T. Kearney vi EXECUTIVE SUMMARY Over the last two decades, post liberalization in the 90s, the new maharajahs of business have created whatsoever(prenominal) serious riches in India.This new found prosperity has attracted luxury brands that were looking for new engines for growth to make up for slow growth in their traditional markets. While just about industries are now coasting along smoothly, the small and emerging luxury industry players have non stopped reflecting on the onetime(prenominal) to ask some fundamental questions about the market. This report attempts to answer these questions through a wide and deep coverage of all segments of the luxury market in India. To get the most credible answers, we adopted a robust methodolo gy with a large element of primary interviews and extensive data collection.We collated data from a variety of sources to size the market and understand the growth evaluate over the last few years. Indian Luxury Consumer passport to the elite segment of the party and conspicuous consumption is their way of announcing it to the society. The children are the bigger spenders, having been educated abroad and hence familiar with brands and the luxury way of living. Traditionally wealthy families/large industrialists This company comprises two sub-segments the first is the traditionally wealthy families who have been consuming luxury for several decades and go for the finer things in life.The other sub segment comprises the promoters of some very large businesses which have come up in the last two decades and have created a disproportionate amount of wealth very quickly. Corporate executives Senior executives of corporate India who are paid in excess of INR 1 crore (USD 225,000) and bankers who earn big bonuses epitomize this category. These executives are well traveled and are alert of brands. Most of this segment consists of people who are in their mid-late forties and represent some of the brightest minds in the country.Many of them though have come from middle associate backgrounds and hence have a conservative approach on conspicuous spending. Other segments include self employed professionals, young professionals, expatriates, politicians and bureaucrats. A correlation mingled with the size of the luxury market, the GDP/capita, number of HNIs and HNI wealth over the years 2004-2009 shows that in terms of importance the number of high net worth individuals is the most important driver. Interviews with leading luxury brands in India point to the fact that family wealth is a stronger determinant of spending than household income.The masstige phenomenon can also be observed very clearly in India. Luxury products in India are appealing to, and obtaind by , middle-class consumers that do not fit the typical profile of an elite consumer segment. While Indian consumers talk about exclusivity, uniqueness and appeal to personal taste, the majority of the market is still far away from this and brand/logo/badge repute drive luxury purchases very clearly. That said, traditional attributes such as high quality, heritage, longevity, the stories associated with brands are beginning to emerge as drivers of purchase.The mindset is still that of an aspirer not that of a connoisseur. The Indian luxury consumer is young 30-45 years old. While the average Indian luxury customer values High Quality, Exclusivity and Social call forth as key drivers of luxury purchase, they are also very Price Conscious and often straddled with a middle-class mindset. The segments are composed primarily of Medium size enterprise owners This is the largest segment in terms of number these are typically the medium enterprise owners industrialists and traders who run businesses with revenues upwards of 50 cr. Their wealth is their viiThe distribution of the rupee millionaires is a good indicator of the luxury consumer distribution in the country. While Delhi and Mumbai continue to be the mainstay markets for luxury consumption, there are several other cities with a large base of potential luxury consumers. We believe in the next 57 years, at least 5-7 new towns will get added on the luxury map of India. We also believe that the potential in Delhi and Mumbai has not been fully exploited and that there exists a few more micro markets within these cities that need to be tapped. Luxury Market 2007-2009 watches and jewellery as well wines, spirits and high-end electronics.This market has been estimated to be USD 1. 5 one million million in 2009. Most luxury product categories have witnessed over 15% growth over the past 2 years performance of categories like Electronics, Wines and Spirits, change state and Jewellery has been exceptionally strong. The Indian luxury services market was severely hit by the recession over the past 2 years. Nonetheless, the India Luxury run industry is considered to be one of the best in the world. Consumer interviews revealed that consumers prefer Indian hotel chains like the Taj, Oberoi or ITC even when International chains like the Hyatt, Hilton or Four Seasons have entered the country.The current Indian luxury assets market is estimated at USD 2. 45 billion. The growth of the Luxury Assets market is driven mainly by the phenomenal growth of the Real Estate and Automobile sectors. Latent Demand and Future Potential Our endeavor in this study has been to provide robust data on the size and growth of the Indian luxury market for stakeholders to consider, debate and if it makes sense to base their decisions upon. For sizing the market, Product, Price and (where possible brand also) filters are applied to withdraw the luxury from the non-luxury in all segments.We err on the side of conservatism i. e.only pure luxury is included. Based on a category wise build-up, the size of the Indian luxury industry in 2009 is estimated at USD 4. 76 billion (at retail prices). This includes all luxury products, luxury services and luxury assets sold in India. The total luxury market has grown at a CAGR of 13% between 2007-09, with luxury products growing at 22%, services degrowing at 5% and assets growing at 18%. Luxury market in India The Indian luxury market is still very small compared to global standards. While India has one of the highest GDPs in the world, its luxury consumption, in absolute terms, is still very small.We believe that there exists a large latent demand in India, constrained by both demand side and supply side factors. On the demand side, there are several potential consumers in India who either do not buy luxury at all or do not buy enough of it from the local market. As we had mentioned, Rupee millionaires with incomes between INR 10-30 lakhs do not really spend o n luxury. On the other side, supply of most luxury products in India is present is mostly present Mumbai, Delhi or Bangalore. However, wealth foot in the country is now no longer limited to these cities.It is taking place at a rapid rate in Tier I and Tier II cities like Ahmedabad, Pune and Hyderabad. The current market size for luxury products in the country is around USD 1. 5 billion. A regression based on Indias GDP per capita and Number of HNIs, indicates that the size of the Indian luxury products market should have been around USD 3-3. 5 billion. This implies that there is a latent demand of about USD 1. 5-2 billion. As percentage of the current market size, Indias latent demand is estimated at 120-150% while for China it is estimated at only 10-15%.We have estimated the expected growth in the luxury goods market using a number of methods. Regression of the mar- seed A. T. Kearney research and analysis The most visible segment of the luxury industry is the luxury products s egment. This includes the most visible fashion luxury segments such as apparel, accessories, personal care, viii Country comparison based on GDP and of HNIs 1. 2. 3. Source Altagamma, A. T. Kearney research and analysis, Merrill Lynch Capgemini world wealth reports ket size for luxury products against the number of HNIs results in a growth estimate of 18%.Based on many interviews with luxury company CEOs, executives and industry experts as well as secondary research, a bottom-up build up of category wise growth rates leads to an average of 21%. Given this and considering the huge latent demand, we believe that Indias overall Luxury Market will grow 21% to become to the highest degree 3 times its current size by 2015. Projected growth of luxury market in India 4. Difficulty in micturateing the target consumer The scattered nature of the target population and absence of critical mass in India is a big concern for the industry.While luxury magazines have increased in maturity and volumes, they still orbit only a small fraction of the existing consumers and a much smaller fraction of new consumers. Cost of reach is high, results uncertain and word of mouth continues to be best method to create a buzz. Consumer reservations about luxury purchases India is faced with a low luxury penetration, with most of the rupee millionaires with income between INR 1030 lakh segment having the capacity but not the propensity to spend on luxury goods and services.Furthermore, there are reservations against buying lesser known brands as well as shopping in India. Infrastructure and regulatory constraints Companies have to struggle with lack of credible real estate options, underdeveloped back end infrastructure like warehouses and logistics as well as regulatory restrictions on FDI and high import duties. Lack of talent absence seizure of skilled manpower has hindered luxury players from being able to provide the same customer service experience as that in international locat ions. However, there are several ideas that could be used to address these challenges.To convert potential customers, who have the financial wherewithal, to luxury consumers, players should look at micro-segmentation of the population to identify specific high potential professions. Once identified, focused communication would be needed to reach out to them and convince them of the offering. Players also need to look at effective media vehicles to reach their target consumers. Consumer perceptions and reservations about shopping for luxury goods in India can be addressed by breaking the myth, getting high recall brands and bringing in ladder brands.To address the infrastructure and regulatory challenges, players can use smaller retail formats to increase store densities far above the global benchmarks in tack to drive higher sales productivity. A multi-brand environment would also help players attract a critical mass of consumers and also lower the burden on each brand in terms of operating costs. Other options include mini high streets, collaborative efforts with competition for both retail and supply chain and airport retailing. Indian companies can capitalize on the regulatory.Source A. T. Kearney research and analysis Luxury Industry Challenges Fundamentally there are four key challenges that any luxury player faces in India. ix restrictions imposed by the Indian government to enhance their presence in the market. The resource crunch inescapably to be addressed through the creation of a parallel education ecosystem similar to what has happened in the IT, ITES, airlines and fashion industry. Critical Success Factors There is no instantaneous formula for success in the Indian luxury market.Everything about our country is different the consumer, the challenges and also opportunities for luxury players. The Indian consumer is in a state of menstruate evolving rapidly, but perhaps along a path that is inherently different from that taken by other develop ing economies. Several luxury players have managed to feign opportunities in the market early. We believe that the critical factors for success in this market include exploring formats that enable players to attract footfalls getting the pricing right to encourage Indians to purchase locallyProviding a world class experience e.g. ambience and service bringing in iconic brands as Indians still buy luxury products for brand value and not to make a fashion statement getting the cost structure right by ensuring the cost base is justified by the sales realized getting access to local expertise to get the best real estate deals experimenting with new formats such as a luxury discounter (liquidation channel) that can help open the market by getting consumers exposed to last years collections at attractive prices and help them move up the ladder.While we believe there is a clear opportunity to make an impact in this market, a systematic, smart and careful approach is what will differentiat e the winners from the losers in the long run. x.

Cuban Revolution Essay Example for Free

Cuban mutation EssayThe most transformative event for Latin America would have to be the Cuban Revolution. It all began when when Sergeant Fulgencio Batista seized designer during a election. Batista had been pre postnt from 1940-1944 and ran for president in 1952. When it became apparent that he would lose, he took power before the elections and cancelled them. The people in Cuba were disgusted with his power grab, which remaining them preferring Cubas democracy. Fidel Castro being a rising political maker, decided to plot against Batista. On the July 26, 1953, Castro made his move.In order to suceed, he needed weapons, therefore he chose to attack the Moncada Barracks. He had 138 men attacked the compound at dawn it was hoped that the element of surprise would make up for the rebels lack of numbers and arms. The attack was a whipping almost from the start and the rebels were routed after a firefight that lasted a few hours. Many were captured. Fidel and his younger brothe r escaped, but were captured later. But Fidel being an attorney, was able to turn the tables on Batista by making the trial about the power grab.Basically, his argument was that as a loyal Cuban, he had taken up arms against the dictatorship because it was his civil duty. He made long speeches and the government tried to shut him up. He was sentenced to fifteen years in prison. But somehow manage to become a nationally recognized figure and a hero to many poor Cubans. Even other rebel groups took up the fight as well. They stood behind Castro, heavy(p) Batista no choice but to leave. He and his inner circle, took what loot they could gather up and fled. Batista authorized some of his subordinates to deal with Castro and the rebels.The people of Cuba took to the streets, joyfully greeting the rebels. microscopical did the people now that Castro was a communist and that form was going to happen. The revolution in Cuba was a disaster, especially for the Cuban people. There was no fr ee popular opinion or artistic freedom. Anyone who dissented against Castro was jailed, tortured, and sometimes murdered. The Cuban people also lost their economic freedom and any chance of upward mobility. Their socialist economy has produced a scarcity of even the basic necessities of life.Most countries in the world trade with Cuba, but they still live in overty unimagined in the U. S. All classes lost, bar for the ruling communists. Under Batista, who was no angel as well, Cubans never took the drastic steps to escape their homeland that are now common. After the revolution boundless Cubans risked everything, including their lives, by taking to the sea in rickety boats in a desperate attempt to reach the U. S. The Cuban revolution is on going. It depends on which side you support or your politics that will sway your opinion. Nevertheless, Cuba will return to a U. S. like democracy as soon as the dollars flow in.It has been know that Cuba would become more democratic and more free. However, corruption in Cubas socialist government was minimal, and was zero when compared with the corruption of U. S. supported governments in Cuba. Now compare the Revolution of Mexico to Cubas. Mexico developed a sense of identity and purpose. They also established guidelines for future Mexican policies and Leaders. Porfirio Diaz was the leader of an undemcratic Mexico that was an alliance of the military, foreign interests, wealthy farm owners, and the Catholic Church.Actually, the governments that followed promised a republic, but did not deliver. Later on Emiliano Zapata, became the symbol of land reform and proud ideological purity, has become an international icon for just rebellion against a corrupt system. Though he was later on murdered, he is forever remembered as a hero. The effects of both these revolutions brought changes to their countries. In some matter the change was not good, like in Cuba. It still is the same, being said that its a communist country. Mexic o in the other hand became more democratic, therefore the people have a little more say I what they want.

Globalisation and HRM

globalisation and HRMThis assignment discusses on the come to between globalisation and HRM. It explains how HRM practices like cipherment and woof should be carried out in order to improve organisation performance and enhance valuable corporate aspects like how to dominate the global market. merciful Resource worry is act of dealing with the great unwashed in an organisation how to manage their behaviour and activities to increase profits. harmonise to Decenzo and Robbins, (2004), and Bernardin, (2003), Human resources management (HRM) is the act upon within an organisation that focuses on enlisting of management and providing directions for the pot who work in the organisation. Human resources management heap also be performed by line manager and deals with issues related to people such as performance management, hiring, wellness, benefit safety, compensation, training and communication.In addition, HRM is the sense of getting things or work done through people. Its an essential part of every(prenominal) managers responsibilities, notwithstanding m whatsoever organisations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the humankind resource function is performed efficiently. Also how HRM litigatees should be in order to cope with global issues. The effect of globalisation on recruitment and selection is seen clearly now that organisations need to recruit people that be able to work in global situations and contribute to the global environment.According to Castells M, (2000), Globalisation is an inevitable phenomenon in human history that has been saving the world closer through the exchange of products, breeding, goods, ending, services and knowledge. Over the last decades the pace of this global integration has become much faster and dramatic because of incomparable advancements in science, communication, transport, technology and firms. So HR managers should understand h ow to cope with all these changes especially as many people prefer to get high musical note products if they atomic number 18 offered from abroad. If companies understand this, they go out reach organisational goals effectively.Saiyadain M (2004) According to Globalisation has contributed to various competencies which organisations acquire found effective to improving profit. Other positive aspects involve financial organisation situations where the developing counties have benefited from actual countries and financial organisations such as IMF (International Monetary Fund) and WTO (World Trade Organisation), where by these organisations invest money or craft loans to the financial organisation.Also, globalisation has created thousands of jobs around the world and also has contributed to the growth of the worlds economy. In other contribution, globalisation has been effective to providing access to technological improvements and has also led to the decrease of barriers to tr ade.A market is what a business targets to benefit from by satisfying consumer needs. According to S. Skinner, (1998), a market is a social arrangement that allows buyers and sellers to discover information and carry out voluntary exchange of goods and services. Its one of the two key institutions that organize trade, along with the right to own halalty. Its importance to globalisation is to make the manufacturer know what consumers of the market need at the moment in terms of satisfaction and organisation practices. Globalisation has do organisations to participate in local and global markets to improve quality of trade and the level of business operations. HRM needs to work on practical matters that affect their business because they need to cope with everyday changes and difference internal and external issues.There are issues over importance of communication or culture. These include issues about the rate of importance between background culture and adopted culture. However , it sometimes depends on the situation of the company. Contribution of the employee depends on the environment he or she is in. In case employing someone from a less genuine country, training would be right measure for improvement. However, if he person is from a more developed region, then the HR department may want to f telephone line tech the person how to cope with the environment and the individual will be able to participate fully in everyday business. Capon C, (2004),Capon C, (2004), states that Development of global telecom infrastructures has led to success in establishing stable communication through service such as cell phones, internets, and satellites in the developing countries such Kenya, Uganda and Somalia. This has provided a link of third world countries to developed nations thus reducing world poverty. This point shows how important HRM is to the world, as recruiting the right person to telecommute can change the world.Globalisation has made trade liberalizatio n whereby every one can gain the movement to lower trade barriers and to open the world trade. It has increased the growth of goods and services, where people have got more income to improve the living standard in the society.Foreign competition is increasingly extending beyond the goods firms. Outsourcing of services in dorks, such as call centers. Its important to the business due to less cost. but is it morally acceptable by your customers. It improves cultural awareness between organisations, where it brings employees of different background of culture to work in concert without any conflict in the working environment. Saiyadain M (2004Even though there are positive aspects, there are also negative issues that globalisation can cause. These includeEnvironmental pollution increases with globalisation as countries manufacture more products to satisfy demand. Also there is increase of carbon emissions to the atmosphere, whereby people are al trends traveling from one place to anoth er, for example when and individual is assigned to work globally, he or she will have to travel by air thus contribute to air pollution. HR managers should act responsible and protect the environment. This could be done by limiting the number of trips carried out by the employees if possible, and also using transport means which are more environmental friendly. Capon C, (2004),Globalisation encourages development in already developed countries therefore leaving less developed countries to become poorer.Recruitment is the adjoin of identifying that the organisation or company requires employing someone to the point at which application forms for the post have arrived at the company. According to Saiyadain, (2004), recruitment is the serve where the organization gets people to work for them so as to be part of the organisation functions. A successful recruitment depends upon finding the right people with the necessary skills, knowledge, experience and qualifications to do the work r equired together with the ability to make a positive contribution to the values and aims of the company or organisation.Mendenhall M, (2007), pickaxe then consists of the processes involved in choosing from applicants, suitable or the right person to fill the post needed in the organisation with the right qualification. The selection process needs to be well carried out because HR managers may choose the slander people and leave the right people.Matthewss J et al, (2004), states that, recruiting people who are wrong for the for the organisation can lead to increased labour turnover, increased costs for the organisation and lowering of morale in the personifying workforce. Such workers are in all likelihood to be discontented, unlikely to give of their best and end up leaving voluntarily or involuntarily when their unsuitability becomes evident. They will not offer the flexibility and commitment that many companies seek. Managers and supervisors will have to spend extra time on further recruitment exercises, when is needed in the first place is a systematic process to assess the role to be filled and the type of skills and abilities needed to fill it.Most recruitment systems will be simple with stages that can be followed as a routine whenever there is a vacancy to be filled and which can be monitored and adapted in the light of experience.According to Dessler, (2005), The organisation should be aware that the provision of the disability discrimination Act 1995 not barely makes it iniquitous to discriminate against disabled individuals without justifiable reason but also require employers to make reasonable adjustments to the workplace arrangements.Brewster C et al, (2007) states that The employer has the legal responsibility to ensure that no unlawful discrimination occurs in the recruitment and selection process on the groups of race, age and religion. Equality of opportunity is an integral part of the recruitment and section process, and to these end employers may offer encouragement and training to any under represented group of workers. For example to the management development of woman who are under- presented in management grades.The world in which human resource managers exist and with which they interact is continually changing, generating new issues and contests for HR managers to consider during recruitment. There are specific qualities that managers should look at when recruiting for specific functions in the organisation.With the increase in escalate competition among organisations in aspects of performance, productivity and competent expertise, HRM managers are faced with a challenge of recruiting professional staff to have a competitive advantage in the market. According to Porter M (1998) Competitive advantage is an advantages ove competitors gained by offering cunsumers great value, either by means of lower prices or by providing greater benefits and services that justifies higher prices Although recruitment has always held an important place within organisations the growing demand for highly skilled staff has meant that effective recruitment practices are now becoming a considerable resource of competitive advantages used to improve performance.This recruitment and selection learning module is designed to prepare individuals and trainers to instal effective recruitment and selection systems. In addition the learning pack clearly outlines how to introduce a supporting measurement system for the recruitment process to maximize both individuals and organisations efficiency.Capon C, (2004), states that, With the increased pace in globalization, organisations are now operating under a multicultural environment. Hence organisations face a challenge of recruiting knowledgeable, talented, and skilled employees from different background as they are able to manage internationally. Multicultural environments boost business performance since there are different views from participants.Capon C, (2004) , states that, Moreover, the horseback riding wave of technological innovation forces the HRM managers to recruit staff who posses the acquired knowledge need to operate new machinery, equipment which are equipped with the new knowledge E.g. the use of netmail and internet as tools of information provision and communication, the use of computer databases to hold staff information and generate reports.Pareek U, (2004), states that, Furthermore, with global standardization of policies practices and HRM philosophies, the HR needs to extend their strategies. Also organizations need to react in a way that is satisfactory to both the employees and consumers. For example, HR manager should emphasize on employing people who know proper hygiene when preparing food for the customers, in three years ago MacDonalds food chain received complaints from his customer that the food prepared was not good for the health of people, whereby their food contained a lot of fat and other unhealthy conte nts. Thus individuals who used to be loyal customers had a risk of becoming obese. At the corresponding time, workers left their work due to the complaints from customers. MacDonalds therefore lost a lot of customers in a certain point as before, but after sometime, they changed the way of preparing their food and how they offer their services, then the number of customers also increased much more than the previous.According to Bernardin, (2003) Meeting the expectations of the law, the employer has the legal responsibility to ensure that no unlawful discrimination occurs in the recruitment and selection process on the grounds of sex, race, disability, sexual orientation, age and religion. Equality of opportunity, its an integral part of the recruitment and selection process and to this end employers may offer training and encouragement to any under represented groups.Brewster C et al, (2007) states that, Employees and their representatives will also have an interest in fair, non s exist recruitment and selection policies, and they should be fully consulted when new procedures are introduced or existing procedures reviewed. The sex discrimination Act 1975, the race relation Act 1976 and 2000, the job equality regulations and the disability discrimination ACT 1995 set out the legal requirements for employers.Capon C, (2004), States that, The organisations should be aware that the provisions of the disability discrimination Act 1995 not only make it unlawful to discriminate against disabled individuals without justifiable reason but also require employers to make reasonable adjustments to the workplace or working arrangements. precise guidance is available in the code of practice on the elimination of discrimination in employment. Robert et al (2004), and Dessler, (2005),Some of the issues which make the link between HRM and Globalisation more intensified include the rate at which the HR manager responds to Global-economic activities. For example if there is a n absolute market in a different country, the HR department is responsible for defining means of which the business will perform in order to capture the market, including recruiting the right people for the job, and training them for them to learn how to develop. Pareek U, (2004),In conclusion, responding to intensified competition is crucial for an organisation since without competition its difficult to progress and offer excellent services. As a HR manager, understanding this concept will help the manager in defining exactly what the organisation prefers in terms of who to employ, and as a result, the right people will be employed for the job thus generate profit. In addition, the profit will even be high since the global economy has offered more market share to businesses. bring upCapon C, (2004), understanding organisational context 2nd Edition, Pearson education limited England.Brewster C et al, (2007) international human resource management, 2nd chartered institute of personn el and development, London.Pareek U, (2004), designing and managing human resource systems 3rd edition, Vijay Primlani, New Delhi.Mendenhall M, (2007), international human resource management, 4th Edition, Routledge, London.Matthewss J et al, (2004), human resource development 3rd edition Kogan page, New DelhiDecenzo, D and Robbins, S (2004), Personnel/Human Resource Management, Third Edition, Prentice Hall Inc, New Delhi.S. Skinner, (1998), Marketing, Houghton Mifflin, USABernardin J, (2003), Human Resource Management, Third Edition, Tata McGraw- Hall, New DelhiRobert C, et al (2004), Managing Human Resource, Third Edition, Pearson Education Inc, New DelhiDessler G, (2005),Human Resource Management, Ninth Edition, Pearson Education, New DelhiPorter, M, (1998), Competitive Strategy, Free Press, USASaiyadain M (2004), Human Resources Management, Third Edition, Tata McGraw- Hall, New Delhi

Greek and Roman Sports

Greek and Roman boasts old-fashioned Greek and Roman civilization bring in do many contributions to western civilization. Especially when it comes to politics, trade, and sports. From wrestling to javelin, ancient sports set the pace for some of the sports we have in our day and age, especially the Olympic Games. In past Greek and Romans sports, athletes contested very hard and it was a public display that was a trait of the religious and social life of ancient Greece and Rome (Osborne 15). Ancient athletes trained and participated for physical exercise, competition, and to honor their gods. In this paper I will discuss the Greek and Roman attitudes toward sports.The ancient competition, physically, was relatively different from the sporting events we have now a days. There were far fewer events and only free Greek men (and sometimes boys) were allowed to compete because of the barbarousity. Also, there werent any team up sports every sport was one man against another/others, because they were more concerned about individual merit. Some of the different sports the Greeks participated in where javelin, course (with and without armor), and discuss. Moreover, some of the more brutal sports they embarked on where wrestling, boxing, and pankration (a form of wrestling and boxing). Some of the games where brutal and you had to participate naked, but it intended on showing the beauty of the valet de chambre race body. The four main cycles of games were the Olympic Games, the Pythian Games, the Isthmian Games, and the Nemean Games (Kyle 48).Romans on the other hand based their sports around warlike displays, most notably the fights amongst gladiators. They included a gladiatorial combat, stage-plays, chariot races, athletic competitions, and a mock naval battle. Without a doubt, the Greek games depended for their entertainment value primarily on rivalry among athletes while the Roman games were a great deal describe by the staging of battles fought to the de ath and involved large numbers of human beings and also beasts (Kyle 184). The Roman sporting events I think were more brutal especially when it comes to the fights amongst gladiators when most of the time they fought to their death. While on the other hand, the Greeks were involved with the sports and the Romans simply watched them and cheered for the participant they wanted to win.In conclusion, the Greek and Roman sports helped create some of the sporting events we have today and definitely started athletic competition. We can clearly see the love for sports in Greek and the Romans. We learn that the ancient Greeks and Romans shaped their own idea about the meaning of life. The Roman games were radically different from the Greek games in several respects. However, their sports show the lookout of the people of that time. The Greeks were more interested in showing off the human body while the Romans were more inclined on massacring the human body. I think this shows that compared to the Romans, the Greeks valued human life more. Without a doubt modern Americans would find much of these sports awfully idle particularly the hundreds of gladiator fights and animal fights, with their many public deaths of both people and animals.Works CitedOsborne, Robin Studies in Ancient Greek and Roman Society. New York Cambridge University Press, 2004.Kyle, Donald G. Sport and Spectacle in the Ancient World. New York Blackwell Pub, 2007.

Theories Regarding The Tourism Industry

Theories Regarding The touristry sedulousnessCHAPTER 2LITERATURE REVIEW2.1 IntroductionThe purpose of this chapter is to review the key publications and the related theories regarding the touristry industry . The focus will be the aesculapian tourism/healthcare services theories of competitiveness . The key findings are based on the applicability of the literature to the purpose and scope of study.2.2 Main theories of tourismThe research related to the tourism industry is associated with the two main theories. These theories are related to the tourists dependency of moving from nonpareil place to other in terms of leisure, medical services, business purpose etc.2.2.1 Modernization TheoryTourism is a process of temporary drive of people from developed to developing countries from the perspective of the modernization theory. The ability to experience and understand other cultures without abandoning the modern values and traditions will lead to increase in the number of tourists from the developed countries. Tourists from the developed countries are more likely to enjoy the culture of the developing countries within the structure of the modern societies.2.2.2 Push-Pull TheoryAccording to this theory, almost people move because they are pushed out of their own place, others move because they are absorbed or attracted to another place. Ravenstein (1889) concluded that pull factors were important than push factors. Oppressive laws, uplifted taxes, bad climate and uncomfortable surroundings forces people to migrate.Individuals desiring to have leisure have the option of selecting a place that best meets their standards, and are attracted towards those places because of what it has to offer. Thus pull factors are important in determining the destination for a tourist. Tradition all toldy, Europe attracts a large number of tourists , but in the recent age, Asia have been attracting the tourists, delinquent to its unique cultural and social attractions. This theory frames the hypothesis that the greater the level of pull factors, the greater will be the increase in tourism.2.3 Tourism Industry of IndiaTourism is the largest growing service industry in India, contributing 6.23% to the national GDP and 8.78% to the total employment in India. India attracts more than 5 million yearbook foreign tourist arrivals and 527 million domestic tourism run acrosss .The tourism industry of India generated about US$100 billion in 2008 and is anticipate to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The 2010 Commonwealth Games in Delhi are expected to significantly increase tourism in India.2.3.1 Types of Tourism in Indiaa) Nature Tourism Indias geographical diversity results in varieties of nature tourism.Foreign tourists are attracted by the natural beauty of India.Water falls in Western Ghats including Jog falls (highest in India).Western GhatsKerala BackwatersHill StationsWildlife Reservesb) Adventure Tourism It has also increased in recent years due to Indias climate and topography. Varieties of adventures on land, water and air can be found in India. The following are the types of adventure tourism in IndiaRiver Rafting jam ClimbingRock ClimbingSkiingParaglidingBoat Racingc) Wildlife Tourism Indias rich forest areas with unique species of wildlife attract foreign toursists for wildlife tourism in India such(prenominal) as the Ghana National car park and the Corbett National Park.d) Pilgrimage Tourism Indias famous cultural temples like the Golden Temple and the Char Dham attracts foreign tourists from all over the world to visit India.e) healthcare Tourism India is one of the top healthcare services provider country in the world with low live treatment and high quality helathcare when compared to countries such as the U.S.A. and the U.K.f) Monument Tourism India is famous for its historic monuments all over the world. Large number of foreign tourists visit India to see the Taj Mahal, the Q utub Minar, Red Fort and the Gateway of India.g) Eco Tourism India has a variety of preserved natural areas which attracts tourists for eco tourism in india . The Gir National Park and the Kaziranga National Park are some natural preserved areas.h) Beach Tourism India is also famous for its beaches in Chennai , Goa and Mumbai. Tourists visit these places to enjoy the beautiful beaches along the coastline.2.4 Healthcare Tourism in IndiaHealthcare Tourism is one of the major growing industry in India. The Economic Times (6 January 2009) reported that Indias medical tourism sector is expected to have an annual growth rate of 30%, making it a Rs. 9,500-crore industry by 2015. The Indian Express (18 September 2006) estimates of the value of healthcare tourism to India are expected as high as $2 billion a year by 2012.The key advantages of India in attracting the foreign medical tourists are- mild Costs of Medical TreatmentAvailablity of advanced medical technologiesAchievement of Intern ational Quality Standards in Healthcare ServicesThe Chicago Tribune (28 March 2008) reported that Healthcare treatment courts in India are low in price as compared to the treatment in U.S.A and U.K. The most popular treatments in India include midpoint surgery, bone-marrow transplant, cardiac bypass, eye surgery and hip replacement.Indian healthcare service providers in India comprises of many Hospital groups like- Apollo Hospitals and Fortis Healthcare who are the major contributors of Indias success in international market for healthcare tourism. Many Indian hospitals have been certified from the British Standards Institute and Joint Commission on Accreditation of Healthcare Organisations . The Indian city of Chennai has been declared Indias Health Capital because of its contribution of 45% of medical tourists from abroad and 30-40% of domestic health tourists.The Economic Times (18 November 2008) reported that India has developed into a hub for medical tourists seeking qualit y healthcare at an affordable cost. Nearly 4,50,000 foreigners sought medical treatment in India last year. A cardiac surgery in India would cost 9000 USD than the cost of 75000 USD to 100,000 USD in U.S.A. A spine surgery would cost around 8000-9000 USD in India than the cost of 65000 USD in U.S.A. A joint replacement would cost 8000 USD in India than the cost of 55000-65000 USD in U.S.A.Many Indian hospitals are promoting their international quality of healthcare services by joining international accreditation agencies to obtain the incumbent approvals on safety and quality services.

Essay About Family: Cutting Strings :: Personal Narrative essay about my family

Cutting StringsIm in bed, scanning the ceiling for a light that isnt there. There wasnt one tolerate night, or the night before, so I shouldnt have expected anything different than the textured surface that my retinas now scratch across in a long diagonal. The same grey, dried-paint-sharp ceiling that they dont show in the brochures. Always without a light. Sure, one of those fake-Southwestern lamps with a plastic lamp shade sits beside me on the java table, but itll just fall with everything else once this island of a motel room shrinks down to a pinpoint and these two beds, those dresser drawers, that mirror, Jessie, Bekah, and my own elusive existence latch on into the empty gap.Are they lull out there?I dont see her, but I imagine my 16-year-old sister Jessie gaping at the blank TV screen, hoping somebody will answer her question.Yep, Bekah rattles off too quickly.Thats right, I realize. Still outside. Probably in the car, pinned under the hard rain. It was precipitate when we got here. Some firefly of a town at the crossing of two faded freeways in northern Pennsylvania where it snows a lot in the wintertime for the skiers, my soda pop told me in a watery voice while our minivan hummed down the off-ramp. Watercolor black, I thought while I looked out the window, except for the yellow, splotchy Super-8 sucker and the white motel lobby. My two sisters and I brought the luggage down and were still waiting for mom and dad like dead puppets, and Im still wishing for a light fixture.Like the bubble-shaped one that hung in my bedroom about two thousand miles away, before I turned 18 on this family road trip. Before this second act, when my parents stopped flinching their puppet master wrists from above the stage, and so I finally cut my own strings, just to fall monotone on my plastic face and deflate like a balloon.The door clicks open. What can I hang on to? The ceiling is blank.Mom?I gain vigor my sisters drawl and think desperately about a light fix ture, this one big, with crystal chains and gold bars. I can expression the mattress slipping below my back.Take your things.Swinging from chandeliers? No, too much. Id just hold on.Take your things and get out, Mom says. Youre sleeping with your dad tonight.My two sisters and my older brother and I never heard much, but my mother would sometimes tell us about how her parents beat her and did other things too.

Medicating Young Minds Essay -- ADD ADHD Depression Anxiety

Medicating Young Minds In the article, Medicating Young Minds, which was published in Time magazine, dated November 3, 2003, it is stated that using stimulant medication on the youth is harmful. The articles author, Jeffrey Kluger, states that order must find alternative ways to treat young spate for problems such as ADD, ADHD, depression, anxiety, etc. Jeffrey Klugers pipeline is not very persuasive for different reasons their ill-legitimate beliefs, their sarcastic t nonpareils, their opinion and lack of fact based information, and their tendency to be biased in their writing. All of these reasons make it a poor strain oer a very important subject.In the article, Medicating Young Minds author Jeffrey Kluger goes into detail about the problems of medicating children today. It is Klugers et al belief that it should not be happening medicating the youth. His argument is logical to himself but, it may not be to everyone, especially people who need medication to survive. Kluger uses a sarcastic tone and is somewhat biased in his article. He believes that people today are just looking for the easy way out to feel better, when in reality they use medications to help them be successful in life. He states reasons for why he feels medications to aid ADD, ADHD, depression, anxiety and other mood disorders are bad, but does not give logical explanations to back it up. Kluger states side cause that he believes should help people determine that these medications are not worth taking. However, none of these side make are worse than the effects some one may have with out the medicine. Kluger et al lacks evidence and does not have logic to their argument. His opinion is built into the article and less fact. He does no... ...sm, etc. The argument does not seem to be too believable for it does not show that any of the authors have any experience in the topic of medication and the effects on the youth .Also, the examples et al give are weak and they are not b acked up with anything solid. The bias attitude these authors tend to demonstrate with the article does not help with believing what the authors have to say. Lastly, the word choice and attitudes throughout the article are used to try to make the reader timidity or question medication on the youth. These words or statements are not followed with any good back up leaving them not as effective. It is obvious that the authors hold values that may differ from the general populations on this topic and they are not ashamed to show it. Having these attitudes takes away from the logic, believability, and credibility of their argument as a whole.